Created in January 2015 by I DON’T DO CLUBS® founder Genese Jamilah, MUST LOVE BEARDS® is a national day party series for men who rock beards and women who can’t get enough of them. Women’s tickets are sold in advance to ensure the event is gender-balanced. Men are allowed into the event for free, beard or not.
Brand managers look to MUST LOVE BEARDS® when seeking:
*direct knowledge of the professional Black millennial consumer
*digital and in-person engagement with professional Black men and women
*to increase their market share of the $3.37 billion spend for the beard care products.